Loza Maléombho

Born in Brazil, having grown up between Côte d’Ivoire and the USA, Loza graduated from the University of Arts in Philadelphia. At the end of her studies, she began her career as a stylist in New York at Zara, Diesel, then Bloomingdale with stylists Jill Stuart, Yigal Azrouël and Cynthia Rowley. In 2009, she founded an eponymous fashion brand that she based in Côte d'Ivoire. Her brand of women ready-to-wear and accessories has been presented on VOGUE, ELLE Magazine, MARIE CLAIRE and many others.

Celebrated by international fashion professionals, selected as the first list of Vogue Talents (Vogue Italy), ranked 7th by Forbes Afrique on the list of the 30 most promising young African entrepreneurs under 30, Loza participated in the fashion campaign of the giant H&M: #HMCLOSETHELOOP. She dressed Beyonce’s dancers on a video clip, is one of Solange Knowles' favorite creators and her pieces are regularly photographed on red carpets.

Wishing to express her creativity beyond fashion, Loza engages in artistic photography and sees her series #AlienEdits presented for the first time at the Subabiennale as part of the Dakar Biennale in May 2016.

"Ivorian American in the United States, I suffered all sorts of stereotypes growing up: discriminated for my black skin, considered too black by black Americans, for my African accent, or my style judged “too ethnic", etc ... However, when I felt the slightest shame, I looked at myself in the mirror and I found myself beautiful. The more I cultivated what made me different the more I realized that beauty is not what others see but what one chooses to show. By using selfie as a platform, I become both the observer and the observed, I place the power of representation in my own hands. This is a way of recovering my image and putting the audience in question. Is selfie always narcissistic? This stereotype, like many others, loses its meaning when you change your perspective." 

Loza Maléombho

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